Analysis of the development status of China's cosmetics industry: In the post-epidemic era, the market size has rebounded
Analysis of the
development status of China's cosmetics industry: In the post-epidemic era, the
market size has rebounded
With the development of the economy and the improvement of people's consumption level, people's demand for cosmetics has become more and more refined, and the cosmetics market has continued to expand. From 2010 to 2019, the global cosmetics market has grown year by year. In 2020, affected by the epidemic, the global cosmetics market has declined to 219.9 billion euros. It will rebound to 237.5 billion euros in 2021, a year-on-year increase of 8%.
The cosmetics industry has many subdivisions, which can be roughly divided into 9 categories. The cosmetics industry is divided into nine sub-sectors, including skin care, make-up, hair care, oral care, infant care, bathing, men's skin care and beauty, sunscreen and perfume, headed by facial masks.
From the perspective of the industrial chain, the cosmetics industry is divided into four main links: involving raw material suppliers, manufacturers, brand owners and distributors, and the final products to end customers. The raw material supply link includes not only the raw materials required for the product, but also product materials such as spunlace nonwoven fabrics and sheet mask fabric; there are professional OEM enterprises and independent production of brands in the manufacturer link; the market scale of the brand owner link is higher than that of others in the industry chain The downstream is mainly online and offline channels, which involve online promotion and offline beauty collection stores.
In recent years, my country's "Cosmetics Production Quality Management Standards", "Cosmetics Production and Operation Supervision and Management Measures", "Cosmetics Supervision and Management Regulations" and other policies have been intensively introduced, and the requirements for corporate compliance are also increasing.
my country's cosmetics market is growing rapidly, ranking second in the world. From 2011 to 2021, the 10-year CAGR of the sales scale of China's cosmetics market is 8.5%, which is about 7pct higher than that of the global scale. As of 2021, China's cosmetics market will rank second with US$81.1 billion, accounting for 15.5%. Among the sub-segments, skin care products accounted for the largest proportion, and color cosmetics grew the fastest. Among the various cosmetics sub-sectors, skin care products account for the largest proportion, and the market size will account for more than half in 2021; the fastest growth rate is color cosmetics, with a compound annual growth rate of 19.8% in the color cosmetics market from 2016 to 2021, perfume and color cosmetics. Tied (with a compound growth rate of 19.8%), skin care products ranked third (with a compound growth rate of 12.7%).
According to the cosmetics retail data of the National Bureau of Statistics, in 2021, the total retail sales of cosmetics in my country will be 402.6 billion yuan, an increase of 18.41% over the previous year, which is the largest increase in the total retail sales of cosmetics in my country in the past eight years. However, according to the latest major data on the total retail sales of consumer goods in July 2022, the total retail sales of cosmetics from January to July was 216.1 billion yuan, a year-on-year decrease of 2.1%. In fact, since the beginning of this year, the total retail sales of cosmetics has shown a clear downward trend. From February to June, the monthly cumulative retail sales of cosmetics increased by 1.8%, minus 3.6%, minus 5.2%, and minus 2.5%, which is compared with the high double-digit growth in previous years Far.
In 2023, Proyons Enterprises will combine multi-brand operation mode, increase R&D investment, DTC mode, digital service operation, and attach importance to the development of maternal and child care products, and strive to carry out multi-faceted development in the post-epidemic era.
